Definition Of Franchise Partner: The franchise partner or franchising partner opens his own business based on the business concept drawn up and tested by the franchisor, which he implements independently as a legally independent entrepreneur. The term franchise partner is used synonymously with the term franchisee and emphasizes the partnership approach in franchising.
Anyone who joins an existing franchise system enters into a partnership with the franchisor
The cooperation between franchise partners, also known as franchisees and franchisors, is an important guarantee of a franchise system’s success. This means that the franchisor acts on an equal footing with the franchise partner.
Appreciation and respect are then a natural result of the connection. Both sides can also benefit from each other’s experience and skills. Should problems or conflicts arise, nevertheless, simple solutions can be found in a partnership.
As in other business relationships, trust and exchange are the basis for future-proof cooperation in franchising.
What are the advantages of a franchise partnership over starting an independent company?
A franchise partnership has many advantages over being self-employed. In contrast to setting up your own company and possible serious mistakes, the franchise partner can use the tried and tested franchise system’s business concept from day one.
Usually, the franchisee receives a local monopoly through a territorial protection clause. The franchise partner receives advice from the franchisor, for example, when it comes to drawing up a business plan.
With a strong partner behind them, the franchisee can also negotiate better with banks and get a loan more easily. In addition, the franchise partner does not have to worry about marketing and advertising.
These decisive success criteria cost a lot of money and time to implement. If you don’t happen to be a specialist,
What are the challenges of a franchise partner?
It makes little sense to want to become a franchise partner from now on. There should be a certain amount of business know-how and a good understanding of human nature.
The franchise partner’s main task is the management of employees, including the appropriate selection and further training and motivation. In this regard, teamwork is essential.
At the same time, you have to be able to accept decisions made by the franchisor that you may not like. The second major task is selling your products/services, looking after customers, and opening up further markets.
Sales talent and a low level of self-confidence are required here. Last but not least, you need equity in order to bridge the first few months.
How can I become a franchise partner?
After a thorough inspection of the systems, the potential franchise partner should hold discussions with one or the other provider about cooperation.
If the right franchise system emerges for the interested party, further discussions and an introductory seminar can take place. Furthermore, there is usually a preliminary contract.
The franchisor has the duty to provide comprehensive information about his system. This includes the chances of success, the calculation basis, the anticipated labor and capital investment of the franchisee, and, last but not least, the manual’s inspection.
The fees are an important part of a franchise agreement. A distinction is made between a one-time entry fee and ongoing fees. With the first, the franchise partner pays for the system’s upfront services, such as brand development and brand awareness.
The amount of the entry fee can vary depending on the franchise system. More than 50 percent of the existing systems charge between 1 lacs and 1 crore.
The current franchise fee is usually charged monthly; it is calculated as a certain percentage of sales. The franchise system thus covers its administrative costs as well as the costs for advice and training for franchise partners.
Can I become a franchise partner without equity?
Becoming a franchisee without equity is similar to buying a home without a dime of your own: it is possible but fraught with risks.
Guarantee banks and development institutes are available for this option and have set up a wide range of programs to promote business start-ups.
Nevertheless, every potential franchise partner who does not have their own start-up capital must be aware that financing franchises without equity capital is made more difficult, and franchise systems’ choice is reduced.
Usually, the catering and retail sectors’ group is becoming smaller, while better entry opportunities can be found in the service sector.