Marketing online for small businesses is not always easy. A limited budget, as well as personnel and time reasons, means that compromises are made.
But especially for smaller companies, the Internet offers great opportunities to reach customers all over the world.
This post is all about six tips for your small business that will help you succeed online.
The importance of online marketing 2020
Marketing has made a huge development over the past decade. Most companies today have a website. If you want to play at the top, you should also offer your products online.
Corona has given the whole thing even more importance: never before in history has the online connection of people and companies been as important as this year.
Ten or twenty years ago, advertising on television, radio, or in the print media was normal. Today most of the marketing activities are focused on the Internet. Companies around the world are investing more and more of their advertising budget in online advertising and activities.
No wonder: 59% of all people in the world are now online. With this, you can theoretically reach over 4.5 billion people if you have an Internet presence.
Take advantage of these opportunities!
Here are 6 tips for your small business to become successful online:
1. Clarify requirements
Are you already online with your company? Do you have a website? If so, great! You are ready to go.
If not: First of all, take care of your website. You don’t have to spend thousands of dollars building a website. There are a large number of providers of website builders on the Internet. Alternatively, you can hire someone to create it.
The important thing is to make sure that your website has a responsive design (which means that it is optimized for mobile viewing). It is important for Google and for your prospects that the site can be easily reached on the go.
2. What makes you special?
One of the most common questions is, “How should I stand out from the crowd?”
I believe that every company is special.
You are definitely different from your competitors. Write down the things you do differently. Also, write down the things you would like to do differently.
Define your goals. Write a philosophy – why not?
This step cost me a lot of time (and nerves) when setting up my own business. But it made my head clear. I knew who I was, what I could do, what I wanted to offer, and who I wanted to work for.
So what makes you special? Does your company work particularly environmentally friendly? Do you have a special service? An extraordinary motto? Or do you have a special founding story? Go ahead, write everything down.
3. Take advantage of SEO
Search Engine Optimization (SEO) ensures that 4.5 billion people will find you online – when they are looking for you.
Make sure that is the case. For this, you must study and apply SEO.
If you don’t have time for SEO yourself, get advice on the options, or hire someone to do it for you. This investment will usually pay off within two years.
4. Email Marketing
Don’t sigh. Email is still a very powerful tool for keeping your customers informed and in touch.
I know, I know: my email inbox is just as cluttered with spam as yours. But do you know that too? There are these special newsletters that you will be happy to receive every time you arrive. Those who offer you added value, who entertain or inform you.
And that’s exactly the point: make sure you’re sending out emails to your prospects who are eagerly awaited: packed with solutions, information, and entertainment.
This is the only way you can make a name for yourself, remain in the memory of your target group, and sell your products.
5. Social media
Already have a Facebook business page for your small business? If so, then fine. Otherwise: Put one on. You can do it with a few clicks. Share content there. That’s a good start.
In the second step, you should consider which social media platforms your target group is still using. Instagram? Twitter? Pinterest? Create accounts there. Get active and share content diligently.
If you have a little budget to spare, invest it in social media ads. So you can be sure that your content will also be seen.
6. Focus on high-quality content
Perhaps you’ve heard the phrase “Content is King” before. Bill Gates made this statement in 1996, and to this day, he has been proven right.
That means: If you regularly create high-quality web content for your visitors, you will be successful online.
The content should be genuine, helpful, and of high quality.
Your readers are smart. You quickly notice whether you are interested in informing them or whether you just want to sell your product.
Conclusion: Anyone can do online marketing
You, too, can implement the tips with your small business and thus attract more visitors to your website. The measures in online marketing are all interlinked. If you take care of one thing at a time, nothing stands in the way of your online success :
- Build a website
- Find out what you uniqueness makes
- Make use of SEO
- Stay in touch with your customers through email marketing
- Are you on the social media platforms active
- Create quality web content
Have you had any particular success with online marketing?